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Website, Business Cards, and Logo advice
show user profile  9krausec
So, I'm taking the next step and starting to actually get some organization going as to my work.

I have 3 main challenges that I want to complete before next week

-Make a business card
-Finish my setting up my site
-make a logo

I wanted to get some input from all of you as to what you think of my progress so far, if it seems alright or if any of you see any major flaws..

the website is - www.ClaytonKrause.com

the logo so far is this-

Photobucket
and I have an idea for a business card floating around in my head, but that all depends on the logo..

So, I know the site is standard (template based), I just need something that works. The logo is what I am more particular about because I want it to stick with me for a long time..

Any advice?




- Portfolio-




read 559 times
9/22/2011 3:13:45 AM (last edit: 9/22/2011 3:19:47 AM)
show user profile  Blergmer
What up Clayton.

As a designer I really have to ask you...why do you feel the need for a logo?
Why not, choose a simple, suitable typeface that carries the right "air" and use that wisely/sparingly, rather than attempting to 'brand' yourself with a logo. You'll find the methid I suggest a LOT more flexible in terms of future rollout..thereby extending its lifespan...thereby creating more value for you as it becomes something people have time enough to associate WITH you and your work.

Simple.
read 533 times
9/22/2011 7:57:01 AM (last edit: 9/22/2011 7:57:01 AM)
show user profile  dd
i agree with what he said. also I haven't used business cards in years for work infact i ran out ages ago, but that is just me :)

http://www.renderpimp.com





read 529 times
9/22/2011 9:11:25 AM (last edit: 9/22/2011 9:11:25 AM)
show user profile  9krausec
I just thought it would be neat to have a logo on a business card... I guess it's not necessary, but I thought it would be cool...

What is the most effective way of networking? I need to get all my content on my site, but I am looking ahead as to how I want to go about advertising..

I thought it would be cool to design a box, a package, that would hold a dvd of my demo reel, have a pamphlet in it and a business card and then mail that to various companies around my area that could utilize a CG artist...

I want to start hunting for odd and end jobs first.. Something that won't pay a lot but get me started.. For instance, companies that need demonstrations of there equipment for training purposes or an explanation (but then, I'm sure they have autocad artists for that)..

I remember my friend and I bought 500 cards for our small, summer computer repair business and I put the wrong zip code on all of them.. duh..

I just need help with a direction for business.




- Portfolio-




read 507 times
9/22/2011 7:25:27 PM (last edit: 9/22/2011 7:25:27 PM)
show user profile  mike_renouf
Just a tip - unfortunately your initials have been robbed by some bloke who makes underpants and cologne. Try making a logo which is a bit more unique - I know it's not easy! Good luck :)




read 501 times
9/22/2011 7:27:42 PM (last edit: 9/22/2011 7:27:42 PM)
show user profile  Dr. Jim
Are you sure you need/want to be "a business"?
Its just you right? Out of your house?
In my experiences,....the 'lone guy'...working from home or a 10x10 office suite trying to imply he is a 'company'.....and using words like "we" is perceived poorly.
A lone guy is a freelancer,....not a 'business'.

Also agree with logo comments..etc..etc.
Do you anticipate alot of local work?....Alot of DVD's vs an online portfolio?....


read 497 times
9/22/2011 7:30:14 PM (last edit: 9/22/2011 7:30:14 PM)
show user profile  9krausec
yep, just me. I am not trying to pass myself off as a business, just trying to be professional as a freelancer (or soon to be one)..

I am not anticipating too much local work, in my home town there is Alliance HQ (who manufacture speed queen washing/drying machines and other stuff).

I figured I would really try and hit them up hard for some work, but other than that, I don't think there are a lot of businesses out there that would need CG work done (or understand how it could benefit them).

I just thought it would be a good start to send out physical packages. To send an email (interactive PDF that is shown on mintviz) would be a good idea, but it would also be much more easy to disregard.

If I were to send out a package w/ a dvd, they would need to actually, physically hold the package and hopefully take enough time to put the dvd in the player which I think would make them think about the possibilities for a little bit longer.

So a brand wouldn't be the best way to go?

edit: @mike- yeah, I knew that, but calvin and kline's logo is a small c with a larger K, nothing interlocking or anything.. I just put the "CK" together thinking that a simplistic logo that involves my initials would be a good idea and different enough from Calvin and Klines logo.




- Portfolio-




read 493 times
9/22/2011 7:36:19 PM (last edit: 9/22/2011 7:38:46 PM)
show user profile  Dave
We at GaryDave industries feel as though a brand would be perfect for your company, write us a cheque for $500,000 and we'll be sure to put our skills to use in creating a new style of business for you.

"I flew over Egypt once"

read 489 times
9/22/2011 7:39:37 PM (last edit: 9/22/2011 7:39:37 PM)
show user profile  9krausec
Do I make that out to "GaryDave industries" ?




- Portfolio-




read 487 times
9/22/2011 7:41:18 PM (last edit: 9/22/2011 7:41:18 PM)
show user profile  npcph
I don't necessarily agree with everyone about the logo. Logos are great for the fact that they offer brand recognition. If it wasn't for branding, then every soft drink would be in a white can with plain text. But we don't do that Everyone knows Coke as red with the cursive font. And Pepsi with the red/white/ blue circle. It helps people to pick out what they like faster. Advertising is the key to a successful business. How many people here would buy something with the better packaging because it's obvious the company with the nicer box is the better product. its Not true, but the average person will automatically gravitate the the better looking product because it looks more professional. it's the same thing as if Clayton were to put out a plain font quote vs a quote that was on a nice letterhead with his own logo. Makes it look more professional and i think professional people will gravitate more to the logo copy then the one without.


[EDIT] I agree with Mike. The CK that you have made me think about them first. It's to close to there logo.

[EDIT2] If your gonna get business cards, get these instead. It seems like business cards are the thing of the past.

read 483 times
9/22/2011 7:45:07 PM (last edit: 9/22/2011 7:53:16 PM)
show user profile  9krausec
poop...

Thanks for the responses guys! If the current logo is too close to calvin, how bout these? The runner ups?

I still haven't decided if I am going to use a logo now, I guess it all depends on what is the best way to advertise effectively (that's why I posted on MF, how do you guys go about advertising?).

Photobucket




- Portfolio-




read 475 times
9/22/2011 7:52:14 PM (last edit: 9/22/2011 7:52:14 PM)
show user profile  Dave
Without going to look at what the Calvin Klein logo looks like exactly... I can tell you that no matter how you try to "style" the letters "CK"... it will always read as Calvin Klein to me.

"I flew over Egypt once"

read 471 times
9/22/2011 7:57:09 PM (last edit: 9/22/2011 7:57:09 PM)
show user profile  npcph
What is your company going to specalize in?

read 468 times
9/22/2011 7:59:21 PM (last edit: 9/22/2011 7:59:21 PM)
show user profile  advance-software
/resists urge to insert oc & place in sigwar thread. :P

edit: try a big C with a K inside for a different approach - they're all basically the same.

edit: there are strange things afoot at the circle K.
read 465 times
9/22/2011 8:05:00 PM (last edit: 9/22/2011 8:18:45 PM)
show user profile  9krausec
first, it's not a company, second, generalized 3d work, specifically, the digital reconstruction of prototype machinery (for presentation)...


I sort of figured by starting out with that route. That or product representation (for billboard, pamphlets, advertising)...

edit: AS- In class the other day, we were talking about how flash is utilizing 3d in it's upcoming version or development. Then the professor went on about how 3d and the internet go hand and hand. My brain just screamed AS. haha.




- Portfolio-




read 464 times
9/22/2011 8:06:30 PM (last edit: 9/22/2011 8:07:53 PM)
 
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