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Sanity check - estimate on animation/ad-spot
show user profile  Lestat
I've got a client requesting an offer for a) modelling, animation, rendering and post, and b) animation, rendering and post (i.e. client provides 3D models, presumably skinned), of a 1 minute long ad-spot. It's fairly simply, not a lot of animation and not a lot of environments, but it's 1 minute and I'll be doing the entire process from start to finish for offer a).

I haven't been involved with the entire process before, and am not too experienced in After Effects, so I'd like a sanity check for those who have done these projects before.

I realize it's very difficult without seeing the storyboard, but this is confidential and therefore of course impossible.

My ball-park estimate is about a week's worth (35-40 hours) for the entire project. Does this sound reasonable for a fairly simple 1 minute spot or am I way over or below what I should be aiming for?

I will of course have to spend a bit extra, uncompensated time, on the AE work, since I'm less experienced with this than 3D, but that's fine, I really want to work more with AE and just need the excuse. :)

L. ______________________

read 340 times
6/10/2011 1:43:25 PM (last edit: 6/10/2011 1:43:25 PM)
show user profile  Dr. Jim
Duration doesnt mean too's whats happening IN that duration.

1 week for 1 minute?.....Sure,....easily, easily doable.
OR completely and totally not because client tweaks and changes things throughout the whole process and that simple animation you agreed on was really the client not being able to communicate properly and he "meant" a highly complex rigged, wired CAT character.......

So if a client called me and gave me the info you just did (not much)....I would say "Sure mate! It's totally possible,...but might take only a few days...or 3 weeks!"
read 328 times
6/10/2011 1:56:34 PM (last edit: 6/10/2011 1:56:34 PM)
show user profile  Lestat
Yeah, thing is I've already seen the video, and it doesn't look terribly complicated, but then there's always the inevitable changes, re-renders, complications in post etc.

So I'd be annoyed giving them a quote for 3 days (20 hours of work, say), and et ends up taking a week. :p

I got bitten before with a seemingly simple project where it turned out their expectations were for a WAY more complex and detailed product than their mockup led me to believe.
(Which meant I estimated 1.5 hours of work and it took like 10. Not a disaster, but it sucks when you realize you are basically working for free).

Remember this is including all the post - they deliver the storyboard, I deliver broadcast-ready material.

L. ______________________

read 323 times
6/10/2011 2:04:42 PM (last edit: 6/10/2011 2:04:42 PM)
show user profile  Bolteon
always er on the side of quoting too much and producing it quicker.

you've got to take into account a bunch of factors but if you feel confident in saying a week; then quote them 8 days instead of 5.

i always give myself 1.5 times my estimated internal timeframe because in the end you never know.

also, make sure to get a clear and consistant SoW (scope of work) prior to signing a deal of any sort.

-Marko Mandaric

read 307 times
6/10/2011 4:27:43 PM (last edit: 6/10/2011 4:27:43 PM)
show user profile  hiostu
Also set the assumptions you might have made to make the estimate in the work order. So for example you presume they are skinned. Ask them to make sure or notify them that the estimate is based on the assumption that the models are skinned.
My Photographs @ Flickr

read 291 times
6/11/2011 9:48:07 AM (last edit: 6/11/2011 9:48:07 AM)
show user profile  Lestat
Thanks guys. I tuned my estimate a bit down, since looking further at the storyboard and their expectations, it could be done quicker than a full week.

Also, I'm hoping if they are satisfied, we'll get the orders for future spots as well. (I never give work away on the assumption it'll be "good advertising" or "a test, and then you'll get tons of work, promise"! But I'm willing to cut a slightly sweeter deal if I think they'll order in volume later on).

I specified that the offer that didn't include modelling etc. assumes that models are delivered with "correct" skinning, though I'm not sure how to detail that anymore.

This is just an offer, though. If they accept, we'll work out more detailed specs for the job and exactly how the specified proofing rounds will work. As I told them, 3D can be very expensive to change up in the middle of the workflow, so storyboards need to be worked through on their end, and proof-of-concepts accepted for the offer to hold up

Anyway, thanks guys. Hope they come through, I've been wanting to expand into doing more 3D, since I've had a lot of interface design and web design jobs recently, and really itch to get back into 3D in a larger way. :)

L. ______________________

read 259 times
6/14/2011 8:52:38 AM (last edit: 6/14/2011 8:52:38 AM)
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