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show user profile  9krausec
Got a freelance job and looking for pricing guidance. The job is pretty straight forward.

10 4k renders of a can with different labels on it. Studio lighting, straight on shot of the can, nothing fancy.

The job is simple enough considering I need to realistically setup one render and swap materials for the labels, but I don't want to undercharge.

2 hours to setup scene, materials, lighting, rendering settings and make sure everything is spot on. 3 hours to rendering (being generous there), 2 hours of post production, saving out the files.

Total of 7 hours, plus another 4 hours just for a safety buffer. Considering my mechanic charges $55 an hours I'm thinking I'd charge roughly the same at $60 so that puts me at $660 total.

For 10 renders of a can would this be too low of a price, too high?

Edit: nvm, charging closer to 80 dollars an hour. Mechancis where I live now aren't rural mechanics like the one that makes $55. They make 80 an hour minimum. I have no clue why I'd use mechanics as a gauge, haha.

- Portfolio-

read 1005 times
9/2/2015 4:43:58 PM (last edit: 9/2/2015 4:50:42 PM)
show user profile  STRAT
i'd personally charge a minimum starting price of at least £500 before hourly rates even kick in.


read 986 times
9/2/2015 5:16:37 PM (last edit: 9/2/2015 5:16:37 PM)
show user profile  9krausec
Yeah, I like it.

After getting more details here is the brief.

10 renders, 1 can each in a studio lighting setup. 4k renders. Water droplets on the can (but the same instance of water droplets can be used for each can render). Deadline is on the 8th of next week.

With that I' thinking I'll be charging ~$1500 total. A good chunk of that has to do with the water droplets. I might be charging a bit more though considering they do not have a model of the can .

It'll be under 2k for sure, but won't be 600 dollars like I originally thought.

- Portfolio-

read 980 times
9/2/2015 5:25:50 PM (last edit: 9/2/2015 5:40:04 PM)
show user profile  ccampbell
Good job - 10 renders is a lot for 2k but it is just a can and 3 point lighting after all. I think you're selling your self well. Grats on the job.

$Entrepreneur = if((Designer + Engineer)*Programmer){Problem Solver};

read 963 times
9/2/2015 7:40:53 PM (last edit: 9/2/2015 7:40:53 PM)
show user profile  9krausec
Woo! Thanks guys!

I did it! Sent out the product brief. Quoted for 1400-1600 dollars (I like the little extra wiggle room). Best part is they are fine with the condensation being duplicated per each render so I don't need to simulate 10 times over (I'd just rotate the condensation around the can if I need to).

It'll be good to also have a relationship with this company for more freelance work. Need to network out some and spread my wings.

- Portfolio-

read 961 times
9/2/2015 7:43:48 PM (last edit: 9/2/2015 7:43:48 PM)
show user profile  9krausec
On a side note.. Getting a job at a corporation doing render work has been very insightful. The people making these requests have no clue what's involved, don't care about the costs (to an extent). All they know is they need it down and they need it done yesterday.

As long as you output quality work, I feel with some of these bigger companies you don't need to nickle and dime your own quote to undersell, but as long as your price stays within reason it works.

Interesting way things work when people are spending other people's money.

- Portfolio-

read 959 times
9/2/2015 7:47:41 PM (last edit: 9/2/2015 7:47:41 PM)
show user profile  LionDebt

edit: Re your last post (above this one). Charge them consultancy fees :)

read 956 times
9/2/2015 7:55:05 PM (last edit: 9/2/2015 7:56:05 PM)
show user profile  Bolteon
$100 an hour.

Multiply by how many hours it would take you to do under the supervision of someone else. Then multiple by 1.5

-Marko Mandaric

read 924 times
9/3/2015 3:19:12 AM (last edit: 9/3/2015 3:19:12 AM)
show user profile  donvella
^ this.

Im not racing you to the bottom

read 921 times
9/3/2015 3:57:26 AM (last edit: 9/3/2015 3:57:26 AM)
show user profile  Bolteon
Yup, fuck em all.

You know why? Cause it's 5x more expensive to do it in real life than in CG...

-The guy who has one of his clients paying him $150 an hour now and charged $55k for 11 Arch Viz images.

-Marko Mandaric

read 919 times
9/3/2015 4:01:45 AM (last edit: 9/3/2015 4:05:18 AM)
show user profile  ScotlandDave
How the fuck can you get work in charging 55 thousand dollars for 11 images? That's a years salary for a lot of arch vis guys. No disrespect Marko, but i am coming from the pov that, there are a shit ton of artists out there producing a very high standard of work ( particularly in the world of arch viz ) but charging a LOT less than that.. Are your clients just not willing to look around for more competitive rates?

Website | Blog | Contact | Vimeo

read 869 times
9/4/2015 2:00:31 AM (last edit: 9/4/2015 2:00:31 AM)
show user profile  Bolteon
No offense taken.

It's all about understanding the value you bring. That and mitigating client expectations.

Not everyone has to race to the bottom...

In fact, if we all stopped; we'd be much better off.


More specifically, Arch Viz rates run cheap for some stupid fucking reason (the scale of work is small is my guess, so individuals with low or no overhead can take on the work from their basement).

Any company in North America doing VFX professionally charges somewhere between $700 to $1200 USD per person, per day.

Just think about that... $1200 per person. Per day.

So, if they want a single freelancer who may or may not be able to offer them what a company can; I'm sure they could find someone willing to sacrifice; but on a larger scale, in most places in the world $55k is cheap.

In the end, we're replicating reality and that requires so many disciplines that there's no excuse not to charge a reasonably high rate cause doing it in real life is usually 5x more expensive or not possible at all.

-Marko Mandaric

read 865 times
9/4/2015 3:28:38 AM (last edit: 9/4/2015 3:40:04 AM)
show user profile  donvella
from an Australian point of view, archviz is our largest paid industry in 3D. I worked in games, fx, tvc's, realtime stuff, post work... I came back to archviz, typically we charge from $2-3k per image. The only time I would charge less is if I was doing a batch of 10 or more, but I wouldnt go less then $1000 per image for a general house facade (which means the same garden for each house, same lighting, same furniture etc). The interiors you see on my blog range between $2-3k each.

I wish our vfx industry charged more - but usually we are outsourced for whatever you guys are doing in the US - so typically we have a much lower rate. I suppose it also depends on your country and where you sit as the middle man (or woman)

read 857 times
9/4/2015 3:52:14 AM (last edit: 9/4/2015 3:52:40 AM)
show user profile  ScotlandDave
Okay i get where you are coming from.

I don't do arch vis particularly but was just surprised by those numbers from an indy cg guy. Especially given that many generalists and even companies are now operating within a very competitive market to say the least ( maybe moreso in the UK i can only assume ) where costs are often cut down as far as they can go. That's not to say it's always the case of course.. I do agree, the more people who stand against the race to the bottom the better.

Website | Blog | Contact | Vimeo

read 824 times
9/4/2015 11:21:17 AM (last edit: 9/4/2015 11:21:17 AM)
show user profile  Dave
"The people making these requests have no clue what's involved, don't care about the costs (to an extent). All they know is they need it down and they need it done yesterday."

Yeah we've got a good relationship with a company like this, but them not knowing anything about what they're asking can be bad also. When it's good they'll give you a week to do something that could take about a day, but when it's bad they'll give you a day to do something that will take a week.

"I flew over Egypt once"

read 770 times
9/4/2015 12:57:22 PM (last edit: 9/4/2015 12:57:22 PM)
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