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Logo re-design
show user profile  PS3D
Having a play about with designing a new logo. Anyone got any preference from the ones below?
Any graphic designers on here who can come up with something more imaginative?!

read 782 times
6/30/2015 10:40:26 AM (last edit: 6/30/2015 10:40:26 AM)
show user profile  Nik Clark
I prefer the one entirely in the rounded square (other than 'visualisation')

The round one makes me think HP.
The 3 looks like a B in the second one
I like the third one
The fourth one makes me try to read the mirrored text
The last one is ok too, but I feel I've seen it before.

read 772 times
6/30/2015 10:45:05 AM (last edit: 6/30/2015 10:45:37 AM)
show user profile  3joez

read 767 times
6/30/2015 10:46:25 AM (last edit: 6/30/2015 10:46:25 AM)
show user profile  Bolteon
Sweet jesus no.


-Marko Mandaric

read 767 times
6/30/2015 10:59:17 AM (last edit: 6/30/2015 10:59:17 AM)
show user profile  3joez
Sweet jesus is a little bit vague.
read 764 times
6/30/2015 11:02:48 AM (last edit: 6/30/2015 11:04:22 AM)
show user profile  PS3D
I always love your responses, Marko. No explanation, just 'no'! Haha! Thanks for the constructive criticism!

read 758 times
6/30/2015 11:08:17 AM (last edit: 6/30/2015 11:08:17 AM)
show user profile  Nik Clark
How about this?

read 757 times
6/30/2015 11:09:11 AM (last edit: 6/30/2015 11:09:11 AM)
show user profile  PS3D
Sweet Jesus, no!

read 757 times
6/30/2015 11:10:07 AM (last edit: 6/30/2015 11:10:07 AM)
show user profile  Bolteon
Is the "no" or "None" also vague?


"I always love your responses, Marko. No explanation, just 'no'! Haha! Thanks for the constructive criticism!"

Hardly true. I just refrain from tearing something apart with my first post in a thread. Common courtesy in my opinion...


*air five zzub*

-Marko Mandaric

read 756 times
6/30/2015 11:10:09 AM (last edit: 6/30/2015 11:13:27 AM)
show user profile  PS3D
Don't worry, you won't offend me! I'm no graphic designer. These were quickly knocked up as rough ideas. But if you're going to comment, at least be constructive with it.

read 747 times
6/30/2015 11:15:16 AM (last edit: 6/30/2015 11:15:16 AM)
show user profile  herfst1
1. (Upper left) Circle one is okay, but I prefer for it to not be a circle. Maybe an octagon. Or Dodecahedron would work better.

2. (Upper right) If the square was slightly tilted to the right it would work much better. The S and 3 look a bit tight/cramped. Also, I really don't like the small d. All Caps or All lower IMO.

3. (middle left) I like the Playstation one the most because, it looks like the Playstation logo, which is good. On a subliminal level (assuming people don't realise it's a playstation logo) it will give them happiness and much joy prosperity (yeah, I've been in Asia too long).

4. (middle right) Yawn.

5. (bottom left) Mc Escher would like it.

[edit] LOL. Good work, Nik.
read 741 times
6/30/2015 11:24:59 AM (last edit: 6/30/2015 11:26:50 AM)
show user profile  Bolteon
Current logo:

Confusing use of seemingly italic stance on the "3" and lower case lettering even though the underlying subtext has capitalization on the start of the word. From a kerning perspective, the "s" and the "3" have different spacing between their preceding and succeeding letters.

From a visual perspective it seems like your were doing something along the lines of "light&shadow" with the "ps" part but the "d" doesn't line up to the bottom of the "p" like the "s" does to the "3".

Maybe in your head you were going with a mirroring type setup but it's not very well executed or explained.

Aside from that, the mark itself (which I'm going to interpret as just the "ps3d" part) doesn't really scale well at smaller sizes (try making it 32x32 pixels).


From the new ones, I can go into detail but I'm firmly grounded in the top left or right. I can go into more detail but the other two aren't even contending.

My personal recommendation is read the following and answer it honestly, and start over.

Really put some time and effort into the questions... Without the below answered, it's hard to know what a person/company is about. My first question would be... What does the "PS" stand for?

What are the limitations when it comes to the logo re-design, if any, for the trademark adjustment?

What do you like about the current logo?

What do you not like about the current logo?

What parts or ideas within the current logo are you attached to (if any)?

Do you have any color preferences or would you like to stick with the current scheme?

What kind of emotions do you want your brand to convey? What is it's desired personality?

How would you prefer the logo to be written out, exactly? Will you retain the same tag-line?

Who exactly is your target audience with this re-branding (Age range)(Gender)?

What do you hope your company can be known for in the future?

What makes you different from your competitors, how do you want to be seen in comparison to your competitors?

What are some other brands/imagery that you find attractive, in the sense that you would like your company to be viewed in a similar light? Why?

What are some other brands/imagery that you find unattractive, in the sense that you would NOT like your company to be viewed in a similar light? Why?

(Side note, this list of questions comes from our very own Mr.Blue [of which he and I are, unfortunately no longer friends]. Not sure if he might end up reading this, but happy early 30th birthday Dave).


As a side note, this has nothing to do with being a "graphics designer". Anyone can put some lines on paper (digital or otherwise) and fill in some color.

Being good at establishing the look and feel of a brand is about understanding and perspective. You don't get that so easily/cheaply.

-Marko Mandaric

read 734 times
6/30/2015 11:31:52 AM (last edit: 6/30/2015 11:39:53 AM)
show user profile  PS3D
Thanks for the replies. And thank you Marko for your comments. I will give it some consideration.
Just out of interest, did you get someone to design your logo or did you do it yourself?

read 721 times
6/30/2015 12:06:35 PM (last edit: 6/30/2015 12:06:35 PM)
show user profile  Chris123643
I like the top right, but I also quite like your current logo... any reason for the change? I don't think any make any improvement to your perfectly good current one in my opinion.

read 564 times
7/9/2015 2:43:39 PM (last edit: 7/9/2015 2:43:39 PM)
show user profile  PS3D
Thanks for your comments Chris.

I don't mind the current logo, but i just think it needs modernising a bit. The font for instance is a bit dull. But I still like how the 3 is meant to be the shadow for the S.

Maybe I will keep it as it is..

read 540 times
7/10/2015 12:30:02 AM (last edit: 7/10/2015 12:30:02 AM)
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