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Cost of advertisement
show user profile  Cynobactor
I just wanted get suggestion for how to estimate cost in a perticular case.
Lets say there is a comercial to be made for a big company, say microsoft. But in actual the commercial is supposed to be very simple, say some basic 3d solids and text which is already known.
Knowing that the ad is goona be played on many TV channels where the cost of prime time comercial space is very high. Second the ad is gonna make the company a lot of profit and growth.

Knowing that potential, how would be the costing, if it was to be assigned.
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5/21/2015 8:37:27 AM (last edit: 5/21/2015 8:37:27 AM)
show user profile  Dave
I guess it depends on your moral compass? Let's say you have a rate of X an hour... it shouldn't really matter who you're working for, or what you're doing... X is your rate, X is the number that lets you enjoy the weekends.

But... I'm sure we've all done cheap and even free gigs for friends, or friends of friends, or work "on the promise of more work". So I'm not against the idea of increasing X for certain jobs either. Life's about balance after all eh?

The thing you have to remember though, is you don't own the company hiring you, you don't get a percentage of their annual profits, and they don't owe you anything more than what your time is worth, regardless of how much they are worth.

The argument about the impact your work will have for them is a point of contention for a lot of people, all my brother ever used to whine about was how he'd made one of his previous employers millions. Though it's a little odd how he can't make that for himself, eh?

"I flew over Egypt once"

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5/21/2015 12:28:40 PM (last edit: 5/21/2015 12:28:40 PM)
show user profile  Dr_Jim
In general, Dave is correct.

Market size and usage rights can affect cost substantially though.

First off,....a national advertisement for a company like Microsoft will NOT EVER take a short amount of time, there WILL be layers of marketing management that will direct, guide and otherwise explore causing even the simplist idea to take 100X longer. And that situation is WITHOUT an advertising agency in place. Normally, there would be an agency with it's layers of management and review.
I have personally been involved in spots that were literally 20K worth of work that actually ate up 150K worth of time due to layers of direction/management/review. Bolts could share far more stories than I on this.....

So your question really simply is not applicable. The larger the market for distribution, the more players in the game, the more the cost.

Even a simple white type on black screen end tag for an auto spot could actually involve 10+ hours at $200/hour or more post house rate. And that is literally white type, black screen. No glows. No animation.

National companies doing national or international ad campaigns operate on a very different level.

With all of that said, your case.....keep the market in mind. The same spot for a local TV market would cost more if for a regional market or national market...etc. Lately,....thanks to the web....a lot of pricing structure is going similar to music or photo licensing where the price is affected by "where" it's going to be used.

All food for thought.

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5/21/2015 1:11:08 PM (last edit: 5/21/2015 1:12:37 PM)
show user profile  Cynobactor
Jim, Dave,
I find your reply very fulfilling. In long term, i guess it would be beneficial to keep a fixed rate for all types of clients. Maybe give discounts in some way to those who are returning customers or for particulars like for friends or for non profits.

read 292 times
5/26/2015 7:40:38 AM (last edit: 5/26/2015 7:40:38 AM)
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